The emu is a flightless bird in the ratites group, which includes the ostrich and kiwi. Modern Australians, who export emu oil, learned of its value from the Aborigines.
Emu oil is used in Revita because studies show that it contributes essential fatty acids to help feed the skin. After direct topical application, emu oil helped to stimulate sleeping hair follicles, and consumers who suffered with baldness reported hair regrowth. Unlike the directly applied and sustained application of Emu Oil, the Emu Oil present in Revita Shampoo is not in sufficient quantity per se to stimulate hair growth. It does however function as an excellent conditioning agent.